Telematics Information We Collect and Why We Collect It

The Telematics Information we collect may include, but is not limited to, information regarding the performance, operation, location, speed, trips, travel history, stop and idle times, fuel consumption, fault codes and diagnostic information, steering and braking performance, air bag deployment and seatbelt use, decelerations, and other information relating to the performance, operation, health and safety of your Vehicle. DTNA gathers this information in order to improve the performance, operation, health and safety of your Vehicle and other DTNA vehicles and products, in the following ways, among others:

• To enable your subscription services. DTNA and other third party service providers have developed a variety of applications and services that are now available to you to optimize the performance, use, reliability and safe operation of your Vehicle. These services are enabled by the Telematics Information we receive from your Vehicle and will likely be made more effective in the future by the use of that Telematics Information and similar information we receive from other DTNA vehicles.

• To make your Vehicle safer and to improve its performance. Depending on the type of device installed on your Vehicle, DTNA may periodically update your Vehicle’s on-board software to improve the performance and safe use of the Vehicle. We may need to obtain certain Telematics Information to ensure the effectiveness of these updates.

• To monitor and manage the health and efficiency of your Vehicle. Telematics Information from your Vehicle may be used by DTNA and its affiliates, dealers and service providers to diagnose and resolve problems with your Vehicle more effectively and to help you maintain it.

• To improve your customer service experience. Telematics Information may be used by DTNA and its affiliates, dealers and service providers to provide you a more efficient and effective customer service experience in conjunction with Vehicle service, maintenance, field service campaigns and recalls.

• For product development and product improvement. Telematics Information may be analyzed and used to identify and resolve performance and safety issues and to develop improvements to our products that will benefit you and our future customers.

• To develop more meaningful product marketing. Telematics Information may be used to provide more customized and meaningful information to our customers regarding products and services that best satisfy their operational requirements and improve the performance of their businesses.

• To help match our customers with the right products. Telematics Information may be used to develop future products and services that best satisfy the operational requirements of our customers.